Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate shampoos for colour-treated hair.
Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for Long Lasting Hair Colour
Guaranteed!® Today, Pureology is the #1 colour care brand in the USA and these high-performance products are an industry standard.
Pureology’s philosophy is based on principles of integrity.
We’re committed to delivering superior hair colour care through the most indulgent products and services, while preserving and promoting environmental sustainability.
The core values of our brand have led us to become one of the first prestigious haircare brands that embraces and pioneers sustainability. We continuously strive to achieve the most decadent experience while preserving our environment with sustainable practices.
Perfect 4 Platinum™FOR FRAGILE, HIGHLIGHTED AND HIGHLY LIFTED HAIR
Help fragile, highlighted and highly lifted hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®.
Indulge in our 100% vegan, ultra fortifying formulas, which offer extraordinary colour protection, clarity and strength.